Wednesday, September 3, 2014

CRUEL SUMMER // BRIXTOL x TICTAIL MASHUP


RIDLEY CANVAS KNIT SWEATER + BEANIE c/o BRIXTOL via TICTAIL

Whilst checking my email like I usually do everyday, I was pleasantly surprised to see an email from the lovely people over at Tictail, an eCommerce platform out of Sweden that highlights and showcases stores and sellers that produce ethically made, DIY products and sell them in their online stores.

I was contacted to see if I would do a feature with Tictail featuring any of their online commerce stores, while having the option to pick any certain product of my choosing from a number of stores and give my unbiased review on said product in a blog post. The great thing that I love about Tictail is that they only highlight shops that create and produce their products in an ethical and sustainable fashion that involves eco friendly, recycled materials that have beneficial effects on the earth, and their consumers.

Brixtol is an online clothing company from Stockholm, Sweden that found its roots in 2011 due to the efforts of two of its founders, Gustav Kjellander and Emil Holmström. A combination of the southern district of London, Brixton, and the City of Bristol, Brixtol's clothing apparel is designed in Stockholm; incorporating their inspiration from British workwear, 60's mod culture, and alternative fashion while maintaining their Scandinavian roots. Their designs then take on life in England, where they are produced with fabrics made from all over Europe and craftfully stitched together to make clothing that is of superb quality and craftsmanship that any buyer would appreciate. As they expand into European retail stores and online ones, they still strive to maintain the affordability and the quality of their brand.

Thankfully, the lovely people over at Tictail were able to send the Ridley Canvas Sweater over to me, which came with a complimentary beanie upon opening the package. Knitted in a technique called rope knit, the sweater is made with a loose, fitted hem with a relaxed fit that doesn't cling to the hip. It was very soft and oversized, the way I liked it, is made to be built for harsh winters, and quite durable. I had an outfit planned to go with the sweater and hat, but unfortunately my Nikon camera malfunctioned on me and is now being sent in for repairs, so all the pictures seen here were taken with my iPhone.

After recently making a conscious effort and decision to promote and live by sustainable and ethical fashion, I often ask myself these questions internally: is the item made in either an ethical fashion, or locally? Is it made using organic/naturally processesed materials? Is the quality made to last for a long period of time? As humans, I feel that we have a responsibility for the earth that we live on and the people who work long hours to make the clothes we wear on a daily basis, so it's encouraging that there are shops like Brixtol that combine sustainable fashion with fashion integrity, and companies like Tictail that support these shops to the fullest extent.

A special thanks over to the lovely team at Tictail for making this happen, and the wonderful people over at Brixtol that supplied me with their wonderful products. Thanks for reading, and feel free to share your thoughts about sustainable fashion!

13 comments:

  1. Lucky you! I really like your sweater and I can't wait to see how you style this all together in a future outfit post.

    Tiffany
    Tragic Couturist

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  2. That sweater looks so lovely & cozy, and the fact that it's totally sustainable only makes it better - I'm in love! X

    http://www.blancivory.com

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  3. This post is truly inspiring!! thanks for sharing this sweetie!!

    New style post now posted sweetie! ♥
    http://michaelmacalos.com

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  4. THAT SWEATER LOOKS SO CUMFY AND CHIC!

    NOW FOLLOWING YOU!
    X’S & O’S FROM MY HOME TO YOURS,

    ALICIA

    Femme Home

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  5. What an incredibly beautiful sweater. The knit is perfect. Although this doesn't necessarily pertain to fashion, I live in Hawai'i and the people here are BIG on supporting local businesses. Either it's food, fashion designers, clothes, supporting local is BIG here!

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  6. i want that beanie! haha :)

    xoxo, rae
    http://www.raellarina.net/

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  7. first time visiting here and i do love your concept of 13/f tho it sounds bit horror haha.

    and for this post....... im waiting for your update wearing that sweater!

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  8. OMG!! the photos is very beautiful!!

    New style post now posted sweetie!
    http://michaelmacalos.com

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  9. that brixtol jumper is stunning
    http://radarmagazine.se/linnwiberg

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